05: KickIt365 Advisory — Data-Led Decision Influence at Leadership Level
05: KickIt365 Advisory — Data-Led Decision Influence at Leadership Level
Data-Driven Recommendations for Program and Revenue Strategy
Embedded Files
Initial Conditions
Initial Conditions
KickIt365 is a 12-year-old adult soccer league with strong community loyalty but no analytical visibility into business performance. Leadership could not answer baseline operational questions (profit by league, retention rate, demographic composition, or revenue contribution by program). No structured data review cadence or decision framework existed.
Objective
Objective
Establish a data-driven foundation for customer experience, retention, and revenue decisions by analyzing historical performance, identifying trends, and presenting recommendations to senior leadership.
Constraints
Constraints
Strategic recommendations could only be executed if accepted by founders
Technology limitations (no unified app; fragmented registration tools)
Cultural resistance to modernization and generational mismatch in event design
No historical baseline for metrics — required reconstruction from raw data
Scope of Work (What I Built and Led)
Scope of Work (What I Built and Led)
Collected and analyzed 3+ years of registration, demographic, and participation data
Created performance and demographic intelligence report
Modeled revenue upside from shifting to per-player pricing vs. team fee
Identified customer experience gaps across registration, communication, and events
Provided recommendations on intentional events and digital experience improvements
Presented findings and recommendations directly to ownership for decision-making
Risk Managed
Risk Managed
Recommendation rejection risk — mitigated by evidence-based framing
Customer churn risk from outdated programming — addressed through targeted CX recommendations
Operational disruption risk — provided phased implementation paths vs. wholesale change
Outcomes & Impact
Outcomes & Impact
Leadership adopted portions of recommended strategy, including intentional event design
Upcoming “Santa Paws 2025” event reflects generational demographic alignment
Executive team now consults analytical report before event and program planning
Identified 20% revenue upside opportunity tied to pricing structure change
Established precedent for data-informed decision review within ownership
Supporting Documentation
Supporting Documentation
These materials reflect how I operate in an advisory capacity — diagnosing business performance, framing insights for decision-makers, and driving alignment across teams through data-backed recommendations.
kickit365_Performace_Report.pdfComprehensive analysis of three years of player registration and league performance data.
Identified retention trends, demographic shifts, and a 20% potential revenue upside from pricing model reform.
Demonstrates analytical rigor, business insight, and strategic communication to executive leadership.
KickIt365 Santa paws 2025.pdfConcept proposal designed from demographic insights to align programming with target member profiles.
Translates data findings into actionable customer experience strategy and event design.
Highlights stakeholder persuasion and the ability to operationalize insight into measurable engagement.
Open to New Opportunities
Open to New Opportunities
I'm focused on project management roles in design and construction — where scope, budget, and schedule accountability matters, and where coordination across stakeholders drives successful outcomes.
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