01: RSA Buildout — Zero-to-One Program Launch
Program Development & Delivery — Full Lifecycle Build
Program Development & Delivery — Full Lifecycle Build
While coaching at a local soccer club, I observed a persistent gap in the local soccer ecosystem: families were driving 25–30 minutes out of town to access higher-quality clinics, camps, and private training. I proposed building those offerings within the club, but leadership priorities were focused elsewhere at the time. Rather than allow the need to go unmet, I launched Rodriguez Soccer Academy in February 2024 to prove the demand and raise the standard of programming in our town.
Deliver high-quality, community-based programming that could capture local demand quickly, retain families through quality rather than price, and demonstrate the viability of a structured, development-focused training model in Pacifica.
Limited field access in a small market; facilities rarely rented to the public
No initial institutional backing or funding
Reputational risk with the existing club (potential perception of competition)
Demand uncertainty at launch
Programs had to suit a wide age/development range with safety and liability in mind
Designed curriculum, session structures, and progression frameworks
Built pricing strategy, enrollment workflows, and payment systems
Hired, trained, and managed 11 coaches aligned to a unified standard
Negotiated exclusive field access leveraging alumni status with local facilities
Established communication channels and parent expectation protocols
Built partnerships with 5+ local clubs and organizations
Planned and delivered 30+ clinics, 7+ camps, and 250+ sessions end-to-end
Established brand, community presence, and safety/operational SOPs
Key risks included staffing reliability, financial exposure in a small market, liability exposure with minors, and potential friction with existing local club stakeholders. Mitigations included over-recruitment buffer in staffing, conservative cost structure at launch, liability-conscious session design, and proactive messaging to maintain collaborative positioning.
I launched small, validated demand, then expanded offerings in measured increments rather than scaling prematurely. I prioritized reliability and quality to build trust quickly, reinvested in community programming to strengthen goodwill, and maintained transparent communication with parents to reduce escalation risk. Once the model was proven, I transitioned it into partnership form with the local club.
Served 500+ families in the first year
Delivered 150+ sessions with 95% repeat enrollment
Secured exclusive field use and 5+ strategic partnerships
Built and operated an entire business from zero — then successfully applied that same operational model to implement programming within the local club structure
Led to formal adoption of programs under the club (JDA, Skills Clinics, King of the Hill)
Transitioned from independent operator to compensated program lead
Reinvested surplus into local schools and equity initiatives (education foundation, elementary schools, scholarship clinics, community events)
I'm focused on project management roles in design and construction — where scope, budget, and schedule accountability matters, and where coordination across stakeholders drives successful outcomes.
Demonstrates scope, budget, and schedule delivery under financial pressure, plus ongoing asset stewardship and data-driven revenue strategy.
Demonstrates ability to build operational infrastructure from zero under resource constraints: designed CRM, marketing systems, and transaction workflows that professionalized the business and enabled consistent deal flow without external funding.
Demonstrates solution-oriented execution: adapted a proven model to work within institutional constraints, navigating staffing gaps, governance processes, and resource competition.
Demonstrates analytical framing, executive-level communication, and steering decisions without authority.